The Public Library Association (PLA), a division of the American Library Association (ALA), the ALA Office for Library Advocacy, and OCLC have announced a partnership to produce an update to OCLC's 2008 report, 'From Awareness to Funding: A Study of Library Support in America,' which explored voter attitudes and perceptions about library funding.
This landmark study was created to conduct research, develop strategies, create materials and evaluate the potential of marketing and communications programs aimed at increasing and sustaining funding for U.S. public libraries. It was one of the first to bring forward U.S. voter perceptions about library funding and library support that revolutionised library advocacy efforts, including: library support is only marginally related to library visitation; perceptions of librarians are an important predictor of library funding support; and voters who see the library as a 'transformational' force as opposed to an 'informational' source are more likely to increase taxes in its support.
As in 2008, Leo Burnett is conducting the national household survey, which will be fielded in the next month. The new survey will add questions related to federal funding for libraries, as well as additional response options related to library programs and services that have emerged in recent years. The new report is scheduled for release in early 2018.
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