Customer insight solutions provider DataSalon, UK, has announced that information provider ProQuest has adopted its MasterVision service to provide customer insight and to drive customer engagement through better understanding of new customers and markets. This brings together a wide variety of data for individual library, institutional and consortia customers.
The single customer view provides a tailored display of key account information from ProQuest’s systems alongside Ringgold’s research data. This feature facilitates a better understanding of ProQuest’s relationships with its current customers, and enables the creation of very relevant communications tailored to each customer’s specific needs.
In addition, MasterVision’s analytic capabilities are being used to understand and to accurately track changes in customer choices over time. A flexible reporting tool enables the user to compare any customer group to any market segment definition drawn from the Ringgold data, providing both a macro-level view of product performance as well as micro-level detail.
