Sales and marketing service provider Publishers Communication Group (PCG) and information supply chain consultancy Ringgold, Inc. have announced a new partnership to leverage their respective strengths in creating a high-impact sales service for publishers. The two firms are combining their unique expertise to offer the Targeted Institutional Sales Program, providing authoritative data and proven sales tactics for publishers seeking new inroads to library markets around the world.
Ringgold enables publishers of scholarly and professional content to analyse their own subscriber base and target prospects in the wider market with the Identify database. Identify organises and classifies more than 280,000 institutions and over 350 consortia, and each institutional entity is assigned a unique identification number to disambiguate organizations. PCG is an industry-leading sales and marketing consulting firm delivering specialised outreach programmes for scholarly content to libraries and consortia via local networks in Europe, North America, Latin America, India and China.
With this service, publishers can take maximum advantage of both Ringgold’s market data and PCG’s local sales and language expertise. Consultants from both companies will work closely with publishers to uncover new prospects from Identify, and develop a tailored sales campaign to be executed by PCG.
