Market intelligence, sales and marketing services provider Publishers Communication Group (PCG), a division of Publishing Technology, Inc., UK, has announced a new representation agreement for the Adam Matthew Group (Adam Matthew Digital / Adam Matthew Education) in India and Latin America.
With this new agreement, PCG will be the company's exclusive sales agent in the regions, served by PCG's established local sales and marketing teams. The Adam Matthew Group publishes online niche research and teaching collections composed of original manuscripts, rare books and other primary source material in the humanities and social sciences.
In India, Adam Matthew's content will be represented out of PCG's new sales office in New Delhi by sales manager Dilip Kumar Jha. In Latin America, the company's sales will be handled from PCG's regional office in São Paulo, Brazil. Both will implement specialised, locally-focused sales and marketing programmes targeting key institutions and consortia.
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