Three senior publishing executives have announced the formation of INCITE Partners, LLC (INCITE), a new digital media consulting business. INCITE is a digital media consulting firm that seeks to help publishers and professional societies achieve their online content goals. The firm will provide services across the full spectrum of digital content delivery from analysis, insight, and visioning, and implementation.
INCITE is comprised of three partners. Zsolt Silberer serves as the digital architecture and technology lead, bringing over 20 years of experience in online content delivery to the firm. Damon Basch directs the online advertising practice, having successfully transitioned several large traditional sales teams and their advertising portfolios to provide digital solutions. Bonnie Gruber, a seasoned product strategist, leads the marketing, pricing, licensing, and research practice, leveraging more than 20 years of experience in the professional publishing industry.
INCITE complements the expertise of its primary partners by leveraging a cloud consulting approach. This model allows INCITE to draw from its extensive network of vertical experts, sharing knowledge and best practices to help clients optimise their content management, development, operation, and commercialisation goals.
