PubMatch, the premium global rights trading platform for the book publishing industry, has announced an extension of its current exhibiting partnership with the London Book Fair to encompass a year-round, online service for those involved in the buying, selling and marketing of copyrights and intellectual property (IP).
The London Book Fair service, GLOBAL RIGHTS 365@LBF, will facilitate IP trading across books and the wider brand licensing universes including TV, film and gaming across all territories. This development is being launched on the eve of the Beijing International Book Fair, which begins August 28, 2015. Titles are scheduled to be uploaded from both the China Publishing Group and Phoenix Publishing and Media Group, representing some of the world's largest publishing enterprises.
GLOBALRIGHTS 365@LBF will be available to London Book Fair participants on an initial trial basis that then offers a preferential rate upon signup. Designed to make the marketing of titles, aggregation of data and rights trading simple and easy to navigate, this development will enable the conversations opened at book fairs to continue within a straightforward commercial context.
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