PubMatic, the automation solutions company for an open digital media industry, has announced an agreement with Amazon Publisher Services to expand publisher access to programmatic demand through PubMatic's revenue management platform, SEVEN.
This agreement represents the next step in PubMatic's efforts to ensure that publishers are able to maintain control over their ad decisions. It will provide publishers with the choice of either implementing PubMatic's robust OpenWrap header bidding solution or to add the company as a monetization partner through Amazon's cloud-based header bidding solution, Transparent Ad Marketplace.
PubMatic is committed to promoting and supporting transparency and fairness in the digital advertising ecosystem, further exemplified by the continued expansion of header bidding solutions to publishers. The relationship between PubMatic and Amazon Publisher Services solidifies a path forward for publishers looking to maintain control over ad decisions and optimise demand for every impression.
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