XML content server provider Mark Logic Corporation, US, has announced that Reed Business (RB) Netherlands has deployed MarkLogic Server as the engine behind an editorial workflow-based application for internal search and discovery of valuable digital assets. This enables RB Netherlands to reuse content to create customised packages and dynamically deliver content to its large network of B2B syndication partners.
Reed Business Information Netherlands publishes more than 120 websites and over 100 B2B Magazines, and also produces numerous high-quality industry events. The company recently implemented All Magazine Content Online (AMCO), a digital asset distribution application that consolidated the company's entire store of magazine content into a single repository. This central warehouse of content enables editors to update the metadata on the full archive of magazine articles and paves the way for easier creation of focused, partner-facing websites.
As the first phase of the project, RB's publication editors can now input and update crucial information related to the wide range of RB's magazine articles, including copyrights, keywords, topics, authors, etc. This additional metadata provides detail around their content, enabling RB editors to better search, package, and deliver content to RB's corporate business syndication partners including LexisNexis and Factiva.
The company plans to extend the full value of its content even further by leveraging AMCO to automatically feed content directly into highly-targeted websites based on the industry focus of a particular publication. This automatic syndication of the latest articles to the various delivery vehicles will enable customers to pull content for easier search and navigation through relevant information.
