Reed Business Information (RBI), a division of Reed Elsevier, recently announced that it has acquired the entire issued share capital of agricultural software and workflow solutions business Farmade. Farmade will join RBI's agricultural information, software and marketing solutions business, Farmers Weekly Group.
Farmade provides widely used crop management and agronomy software in the UK and across the globe to more than 2500 agricultural sector clients.
According to David Wilson, Farmers Weekly Managing Director, Farmade has a long standing partnership with the Farmers Weekly Group, through its Farmplan division, and its crop recording, mapping and precision farming software is highly valued by customers. It is expected that the product expertise of Farmade, combined with the audience reach and industry knowledge of the Farmers Weekly Group, will accelerate the growth of innovative new software and workflow solutions for agricultural customers.
Farmers Weekly is a leading farming publication serving the UK agricultural industry. The weekly magazine delivers authoritative and independent content that farmers can trust. The magazine provides an informed weekly commentary on British Agriculture to farming and agricultural professionals in the UK and online.
