Nstein Technologies, Inc., a Canada-based provider of online publishing solutions for newspapers, magazines and online content providers, has announced that B2B publisher Reed Business Information (RBI) - US has chosen Nstein's WCM (Web Content Management), TME (Text Mining Engine) and DAM (Digital Asset Management) to upgrade its digital content supply chain for its more than 80 print publications, and its associated 80 websites and portals.
Reed Business Information - US is a division of Reed Elsevier Group PLC. Its properties include Design News, Interior Design and Variety, among many others. RBI initially sought to simply replace its legacy CMS, but later opted to streamline its entire approach to the content supply chain.
Furthermore, under its legacy system, not all of RBI's assets were tagged. Nstein's linguistic solutions re-tag magazine articles to fit multiple categories. Tagging is the process of determining the 'aboutness' of content so it can be found easily and used in different ways by editors across the entire RBI network. On the front end, readers can find related content more easily, so they 'consume' more pages. That, in turn, increases page views and revenue.
