The Royal Society of Chemistry (RSC) has announced that the Society has adopted UK-based data solutions provider DataSalon Ltd's product MasterVision to establish a complete 'single customer view'. The solution cleans and integrates all of the RSC's existing data sourced from 12 different systems, and builds a single record for each customer.
This new, fully-integrated customer view presents major new opportunities for the RSC's sales and marketing teams. The detailed analysis and segmentation which is now possible will further enhance the relevance of customer communications, and different types of customer data will be cross-referenced to create targeted cross-selling campaigns closely tied to each contact's interests.
MasterVision is a fully-managed web-based service which provides users with an interface to search, analyse and export their customer data. The system also provides a rage of visual reports including pie charts, bar charts, cross tabs and maps: all enabling staff to explore and visualise their customers in a variety of different ways. Management dashboards are also included, combining charts and tables into a single view to provide one-click access to essential management stats and trends.
