In a strategic move to strengthen its presence in higher education, Sage has announced the acquisition of Cambridge Business Publishers (CBP), a leading US-based provider of college textbooks and educational technology specializing in accounting and finance courses. The acquisition marks another milestone in Sage's efforts to expand its offerings in the business and management education sector.
Founded in 2004 by George Werthman, Cambridge Business Publishers has become a trusted source of outcome-focused learning materials used in top MBA and undergraduate programs across the United States and Canada. The company’s resources are meticulously developed to align with professional standards and evolving accounting guidelines, supporting students pursuing certifications such as Certified Public Accountant (CPA), Certified Management Accountant (CMA), and Chartered Financial Analyst (CFA).
Sage's acquisition of CBP will bolster its portfolio in higher education, particularly in accounting and finance disciplines, enabling it to provide a broader range of specialized educational content. This move builds on Sage’s long-standing commitment to delivering high-quality resources that prepare students for professional success.
A key highlight of CBP’s offerings is its myBusinessCourse platform, an innovative online learning and assessment tool that enhances students' understanding of complex accounting topics. The platform includes instructional videos, detailed examples, and auto-graded quizzes that offer immediate feedback, making learning more engaging and personalized.
The myBusinessCourse platform is designed to integrate seamlessly with popular learning management systems or function as a standalone resource. This digital component complements CBP’s robust catalog of over 30 textbooks, supporting both in-class and remote learning environments.
The acquisition of CBP is part of Sage’s broader strategy to expand its business and management offerings. In recent years, Sage has made significant investments in educational publishing, including the 2023 acquisition of Chicago Business Press, which focuses on mid-to upper-level business courses, and Hubro Education, a provider of business simulations for academic institutions and corporate training.
Sage’s diverse portfolio includes journals, textbooks, and digital resources covering a wide array of business topics such as ethics, entrepreneurship, human resource management, and leadership. Its best-selling textbook, Leadership: Theory and Practice by Peter Northouse, remains the most popular academic resource on leadership globally.
With the acquisition of Cambridge Business Publishers, Sage is poised to enhance its role as a leader in higher education publishing, particularly in the areas of accounting and finance. By integrating CBP's proven resources with Sage’s existing suite of learning materials, the company aims to provide even greater value to educators and students in these critical fields.
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