Scientific publisher Nature Publishing Group (NPG), UK, has announced that the Scientific American team will soon join their NPG colleagues in the existing NPG offices in Varick Street, New York City. The office move marks a major step in the integration of two of Macmillan Publishers' most dynamic publishing units. Scientific American will form the heart of a new consumer media division at NPG.
NPG and Scientific American are being brought together into a single business, reporting to NPG Managing Director Steven Inchcoombe. The two iconic brands of Nature and Scientific American will position NPG to be one of the most authoritative and comprehensive science media group, spanning from consumer to scholar, from high school student to researcher.
Two of the most popular scientific websites, nature.com has about 5 million monthly unique users, scientificamerican.com about 2 million. Scientific American will continue to be published independently, retain its editorial and brand identity and continue to serve its target audience and advertisers.
In an early example of the opportunities for business synergies, Naturejobs advertisers will now be able to reach Scientific American's US audience of over 3.5 million readers and users in print and online. The Naturejobs teams now offer print advertising in Scientific American as well as in Nature and other NPG titles, and will be offering advertisers access to Scientific American's web users later in 2009. This collaboration will continue to expand, including into Scientific American's local language editions and into new fields such as technology and science-related business jobs.
NPG will bring its experience and capability in providing online services for institutions to Scientific American. The Scientific American Archive, currently hosted by EBSCO, will move onto nature.com in Q4 of 2009, and be available through NPG's site license sales teams. The Archive will be hosted alongside Nature and other NPG journals, offering customers a whole new range of functions and much broader integration with the wider scientific literature. EBSCO will continue to host Scientific American through May 2010, and the archive will remain available on EBSCOhost.
Scientific American President Steven Yee and Editor-in-Chief John Rennie have left the organisation to pursue new projects. Mariette DiChristina, Scientific American's Executive Editor, has been promoted to Acting Editor-in-Chief.
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