Online publishing services provider Semantico Ltd., UK, has announced that it has completed an important consultancy project for scientific publisher Nature Publishing Group (NPG) examining the use of taxonomies across their online content.
It is observed that readers frequently use search facilities to find articles that interest them and taxonomy plays a vital role in determining which content is returned by search engines. Taxonomy also has implications for the placement of advertising on content pages. For online journals that carry context-driven advertising a good taxonomic scheme has a direct impact on revenue. Semantico helped NPG to identify ways in which their subject term definitions and labelling can increase their discoverability.
Nature Publishing Group’s more than 80 journals are hosted on www.nature.com. The website provides over 5 million visitors per month with access to NPG publications, online databases and services. Working to a complex set of requirements demanded by NPG's extensive offering of online content, Semantico provided valuable insights into how the publisher can provide useful and productive labelling of the content in their online journals.
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