The Society for Scholarly Publishing (SSP) has announced a partnership with Hum, a customer data platform purpose-built to help media-rich organizations realize digital transformation. SSP serves its members and audiences in multiple ways, from publishing industry thought leadership to convening in-person and virtual events and providing learning and career advancement opportunities.
Together SSP and Hum will build upon existing programs and digital strategies by leveraging Hum’s ability to provide a deep understanding of audience engagement and affinities. This data-powered strategy informs audience growth and engagement through targeted, relevant content delivery to key audience segments across a variety of digital platforms and channels.
In addition to providing SSP with the platform and software to drive these efforts, Hum’s team will be extending the capacity of SSP’s internal marketing and communications team and SSP’s volunteer committees. Together, SSP and Hum’s teams will work to grow membership, further advancement, launch new educational opportunities, and expand career development initiatives.
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