Custom print and online health communications publisher StayWell Custom Communications (SCC), a division of MediMedia USA, recently announced a strategic alliance with HealthMedia, Inc. Through the alliance, StayWell seeks to bring its clients innovative online behaviour change programmes that work in concert with its custom health information and engagement solutions.
HealthMedia's online intervention programmes for health and wellness, disease management, behavioral health and medication adherence will be an integral part of SCC's latest private health portal suite, the StayWell Custom Health Portal. The portal is projected as a highly personalised health information solution for health payers. Not only can the new portal personalise the experience for each user, it also offers extensive customisation for each client organisation.
Teaming with HealthMedia is expected to allow SCC clients to engage consumers with vast breadth and depth of content and a greater personal experience. HealthMedia claims to reach large populations efficiently with effective online intervention programmes that produce measurable behaviour change and ROI. These online interventions, including a Health Risk Assessment (HRA), gather information about the member which can be used to shape custom-tailored health management programmes. They include programmes designed to address nutrition, weight management, chronic illness, depression, insomnia, binge eating, stress management, diabetes, back care, smoking cessation and chronic pain.
