Information services provider Swets, Netherlands, has announced that it has completed the acquisition of Accucoms, a Netherlands-based provider of sales and marketing services to academic and professional publishers around the world. The acquisition is part of Swets' strategic drive to create services that provide added value to libraries and publishers.
Swets has acquired all shares from the previous shareholders. Accucoms will remain an independent entity under Swets' umbrella.
Swets believes that a dedicated entity for publishers creates the kind of focus that can make the difference in specified markets and segments. Accucoms is seen to have built such an organisation. Its acquisition is seen to enable Swets to broaden the scope of its services to publishers dramatically, as well as empower and build upon the work that Accucoms is renowned for.
Pinar Erzin will continue to manage Accucoms and Egon Menardi will drive its commercial expansion as Sales Director.
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