Informa Healthcare Communications, UK, has announced that it has been selected by Targeted Media, Inc., a Time Inc. company, as content partner for 'The Educated Patient' series. Informa Healthcare Communications, a division of global publisher Informa Healthcare, produces educational content tailored to both physicians and patients.
Produced specifically for doctors' waiting rooms in the US, 'The Educated Patient' series highlights independent medical advice alongside highly targeted pharmaceutical advertising. 'The Educated Patient' will be featured as a cover wrap on leading consumer titles from Time Inc., including People magazine.
Commencing in March, Informa Healthcare Communications will assume responsibility for producing the educational content on the cover wrap.
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