Academic publisher Taylor & Francis has adopted DataSalon's MasterVision service to provide subscription and usage reporting for their journals customer base. MasterVision combines over 60 million rows of data from different databases into a single user-friendly interface - providing detailed customer insight.
In addition to an intuitive interface for searching, analysing and exporting customer data, MasterVision provides Taylor & Francis with a range of tailored reports, enabling staff to explore in detail how customers engage with different products, packages and collections.
The system is already being used by sales staff to identify new opportunities and to prepare for customer meetings. Each customer's subscriptions, usage and denials history can be called up quickly, with one-click options to drill down further by year or month, archival or current content, and by product or package.
MasterVision also calculates cost per download scores for each customer, and forecasts likely usage and denials patterns for future months. The end result is that Taylor & Francis staff now have statistics for every journal customer on demand.
