Academic publisher Taylor & Francis has entered into an agreement with PubGrade GmbH to adopt its integrated advertising platform: PubGrade for Publishers.
PubGrade's platform-as-a-service solution: PubGrade for Publishers provides the Journals division of Taylor and Francis with an integrated advertising platform that enables the commercial Sales team to offer their clients cutting-edge digital advertising solutions.
According to Alexander Golubowitsch, PubGrade Co-Founder, the platform is not functionally restricted to any scientific fields and works on detailed full text knowledge about each individual article in the publisher's portfolio. It provides digital ad Sales teams with the ability to offer granular contextual targeting, forecasting, real-time monitoring and detailed client reporting across scalable content inventory. It removes workflow roadblocks for large and small Sales, Production and Ad Ops teams, creating a collaborative and efficient environment.
Brought to you by Scope e-Knowledge Center, a trusted global partner for digital content transformation solutions - Abstracting & Indexing (A&I), Knowledge Modeling (Taxonomies, Thesauri and Ontologies), and Metadata Enrichment & Entity Extraction.
