Technology media company TechTarget, Inc. has acquired the websites and product offerings of LeMagIT, a strategic partner with TechTarget since 2010. The acquisition strengthens TechTarget's value proposition to deliver focused content, targeted audiences and innovative capabilities to enterprise IT providers trying to make progress in Europe.
Since its launch in 2008, LeMagIT's network of sites has offered French-language news and analysis for IT decision makers on core enterprise IT topics such as cloud computing, virtualisation, security, and storage and attracts over 250,000 visits per month. The existing management and editorial team of LeMagIT, led by Chairman Eric Ochs, and Founder and Chief Operating Officer David Castaneira, will be remaining with the company and working with TechTarget to continue to grow its French business. Ochs, who was formerly CEO at IDG France, and Castaneira, formerly the Online Director at IDG France, have over 30 years combined experience in online publishing and extensive expertise in serving the information needs of French IT decision makers and the technology marketers looking to reach them.
This acquisition provides TechTarget with an on-the-ground sales and editorial presence in a key European market, and further expands the Company's already-robust programme delivery capabilities. The acquisition complements TechTarget's existing offerings in the region, which generate over 500,000 EMEA sales leads for technology vendors annually through ComputerWeekly.com and Microscope.co.uk, and more than a dozen targeted websites in English, German, French, Spanish, and Italian covering a wide range of targeted information technology topics.
