Atypon, makers of Literatum, the professional and scholarly publishing industry's technologically advanced and widely used online publishing platform, has signed multi-year agreements with two leading publishers - the American Physiological Society (APS) and Health Affairs.
APS will house 13 journals, including the seven titles of the American Journal of Physiology, on Literatum starting in 2018. Health Affairs journal and its award-winning blog, podcast series, policy briefs, and videos will be hosted on Literatum starting in 2017. Their content currently resides on two separate platforms.
Both publishers will benefit from Literatum's ability to create productive, personalized user experiences that allow them to connect with individual visitors and deepen their relationships with subscribers. From improved SEO that drives website traffic to enhanced onsite discovery and content tailored to each visitor, Literatum is engineered to support Active Publishing, Atypon's strategy for broadening readership, increasing revenues, and elevating a publisher's brand.
Literatum's native support for any content type gives publishers a significant SEO boost, facilitates cross-selling and upselling, and makes it easy for publishing staff to create new combined product offerings and automate their promotion.
Literatum provides all of the technologies for delivering, marketing, and monetizing content to convert visitors to subscribers. Atypon added 7 new clients in 2016, representing over 2,400 journals and 10 million articles.
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