The Charlesworth Group has partnered with Researcher to provide Researcher with a package of digital marketing support services, market insight and advertising sales collaboration to support the growth of Researcher app in China. Researcher has over 1.8m users, with 30% of the active user base in China and is looking to accelerate its growth rate in this market.
Charlesworth will provide Researcher with WeChat account management services delivered by their Beijing-based digital marketing team. The WeChat account will also be integrated into the Charlesworth WeChat Gateway to provide Researcher app users with notifications via WeChat and to inform them they have new articles available to read in the Researcher app. The integration will create a powerful connection to drive WeChat followers and direct engagement with the Researcher app by Chinese users, with thousands of notifications being sent to Researcher app users daily.
Charlesworth and Researcher will also work together to explore advertising sales opportunities on the Researcher app for international and Chinese-based publishers and academic institutions to target the Chinese academic market.
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