The services provided by The Charlesworth Group form part of a holistic package of solutions across the entire publication journey to support Hindawi’s author engagement strategy in China. Through the partnership, The Charlesworth Group is now providing Hindawi with comprehensive digital marketing, including a new Chinese website and search marketing campaigns. Charlesworth have provided WeChat account management services and media monitoring to Hindawi since early 2018 and have recently begun offering Hindawi authors optional expert editing services through Charlesworth Author Services.
Through offering the new services, together with the existing WeChat account management service, the partnership can offer deeper author engagement in the China market at a key time for Chinese researchers as institutions begin to map out their publications policy in reaction to the changes announced for the Chinese research evaluation.
The Charlesworth Group is the leading sales and digital marketing agency that specialises in providing digital marketing and social media services to STM publishers in China and is recognised as the go-to company for Western publishers.
As well as the WeChat Account Management service, which can be tailored to the needs of each publisher, Charlesworth has extensive knowledge of Chinese search engine management.
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