The Stage Media Company has adopted DataSalon's MasterVision service in order to help develop their marketing efforts. MasterVision has integrated data from different areas of The Stage Media Company's business including subscriptions, events, dating and jobs. All the source data has been fully merged and de-duplicated so The Stage has, for the first time, a complete view of how each contact interacts with the company.
Over the coming months The Stage's marketing team plan to use MasterVision to help develop structured email campaigns targeting event attendance, new subscriptions and renewals. They also plan to mine this complete view of their contacts to target new marketing messages to further grow the business.
Staff at The Stage Media Company are using the insights provided by MasterVision to develop different areas of their business.
