Thieme and EIDO are working together to improve patient education in India. The collaboration sees Thieme assume responsibility for sales and marketing activities in the Indian market for EIDO’s INFORM Consent Suite (ICS) – a collection of over 400 procedure-specific, patient education documents for informed consent in surgery – and EIDO’s digital consent solution. Thieme India is a well-established digital health service provider and partner for health information processes in the Indian clinical market. EIDO Healthcare, a British company, is already present in Europe, Australia, North America, and Africa, and will expand its Asian operations through this collaboration.
Thieme established its business in India in 2007 and operates across the country through its sales teams and distribution networks.
The informed consent documents are available both digitally and in print in English, Hindi, and Marathi, with more local languages to follow. In addition to the written consent sheets, EIDO INFORM Digital also provides animations that illustrate the operation. Patients can write down their questions for the clinician directly in the cloud-based app for their in-person appointment. The clinician can also see how intensively patients have engaged with the content, since the system tracks usage time. The EIDO INFORM Home Consent function allows patients to insert their digital signature from the comfort of their home, confirming that they have been thoroughly informed in advance of the pending operation.
Thieme India is supporting EIDO Healthcare’s entry into the Indian market and has begun sales and marketing activities for EIDO INFORM.
