The Alliance for Audited Media (AAM) has announced that 12 UBM Life Sciences titles – including all veterinary properties - have applied for membership in AAM, the world's first and most experienced media auditor.
As an AAM client, UBM will have access to a broad range of services, including comprehensive cross-media auditing and reporting for print, website, mobile app, e-newsletter, events and other UBM channels; inclusion in AAM's Media Intelligence Center, a comprehensive database of audited media information relied upon by thousands of leading media planners and buyers; broad distribution of UBM Life Sciences' audited data, which AAM feeds directly to the industry's foremost ad agencies and marketers, and which integrates with some of the most widely used media information services, including Kantar Media SRDS and Gfk MRI; visibility among AAM clients, who rank as the world's most recognizable publishers, advertisers, ad agencies and ad tech companies; and digital expertise and consulting; AAM plays an important role in helping to set and audit against digital standards that address online advertising fraud, ad viewability, invalid traffic, brand safety and digital transparency, working closely with organizations like the Media Rating Council, the Interactive Advertising Bureau and the Trustworthy Accountability Group.
The titles that will become AAM clients upon completion of an initial audit are: dvm360, Firstline, Veterinary Economics, Veterinary Medicine, Biopharm International, LCGC North America, LCGC Europe, Pharmaceutical Executive, Pharmaceutical Technology, Pharmaceutical Technology Europe, Spectroscopy, and Nutritional Outlook.
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