Business information provider UBM Tech, US, has announced a strategic partnership with ON24, the virtual communications platform for the global enterprise. Under the deal, ON24 will be the preferred supplier for webcasting services.
Leveraging a strong six-year relationship, the partnership will enable UBM Tech and other UBM divisions worldwide to more freely use ON24's entire suite of products and services. Many UBM divisions will be migrating to ON24's newer Platform 10 state-of-the-art webcasting platform, which is already being utilised by flagship UBM brands such as InformationWeek, EE Times and CRN.
The newer ON24 webcasting platform couples the most engaging, interactive and customisable user experience with powerful real-time analytics and reporting. ON24 webcasts live in the cloud, which means that participants never have to download anything. Content can be accessed from anywhere, by anyone, on any device. ON24 webcasting is available with end-to-end webcast management or easy-to-use self-service options.
The benefits are more engaging interactions and greater overall user experiences with social media and communications tools including Twitter, Facebook, LinkedIn, Wikipedia, RSS and group chat, as well as robust reporting and analytics with detailed data on audience behaviour and other metrics.
