Health information services provider WebMD Health Corp., has acquired MGP, Ltd., an information provider that supports clinical best practice and the implementation of clinical practice guidelines.
The acquisition combines the core competencies of MGP with that of Medscape, WebMD's flagship global brand for healthcare professionals. Medscape and its affiliate network of platforms currently reach over 5 million physicians worldwide, of which over 4 million are outside the US. The addition of MGP will build on Medscape's offerings of clinical news, health information, education and point-of-care tools to provide market-leading, multi-channel reach and engagement with doctors and other healthcare professionals across the UK.
Based in Chesham, UK, MGP's content is designed to inform clinical decision-making and change clinical behaviour in line with best practice. The diverse offerings include Guidelines summaries, Guidelines in Practice expert articles and videos, the Guidelines Live conference and virtual events.
Following closing, MGP will continue to operate as an independent subsidiary of Medscape as the companies build on and integrate products, platforms, and services. The terms of the acquisition are not being disclosed.
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