WebMD and symplr have partnered to combine WebMD's industry-leading online health information with symplr's best-in-class provider search and scheduling. The new offering utilizes search engine optimization and trusted content to drive consumers to a health system's digital front door for real-time provider search and appointment scheduling.
More than 75 million consumers access WebMD each month for accurate, easy to understand health information and the tools and solutions they need to take action for their health, including finding health care professionals (HCPs) to meet their needs.
symplr Directory (formerly Phynd) is a provider data management search platform used by some of the largest health systems in the country. Extending symplr's vast provider resources and services and curated provider data to WebMD, including subspecialty, clinical and patient-friendly search terms, health plan participation, and direct scheduling in the Electronic Health Record, makes it easier for consumers to find HCPs and book an appointment with an available, in-network provider.
With the new offering, WebMD's online, content-driven campaigns will drive consumers to participating providers and symplr's Find a Doctor search and scheduling. Consumers will be able to search and schedule appointments with a provider in a single workflow instead of having to check providers' availability and health plan participation by phone.
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