Wiley, a leading global publisher and trusted authority in research and learning, is set to significantly broaden the impact of its medical education programs. By leveraging a new relationship with Definitive Healthcare, a prominent provider of healthcare commercial intelligence, Wiley aims to reach over 2.8 million healthcare providers. This strategic move is designed to enhance learning opportunities and ultimately drive better patient outcomes.
The partnership with Definitive Healthcare grants Wiley access to an extensive collection of audience data, encompassing registered healthcare professionals, hospitals, affiliations, and specializations. This access enables Wiley to tailor its medical education programs to new learners, specific market segments, and specialized health communities that require targeted information.
Wiley’s medical education offerings include validated, authoritative content such as webinars, e-learning modules, online educational hubs, and conference hubs. These resources are designed to help healthcare professionals stay abreast of the latest advancements in diagnosis and treatment, thereby supporting informed decision-making in critical clinical situations.
According to Wiley’s Annual HCP Information Seeking Behavior survey, a substantial majority (70%) of healthcare professionals regularly seek out published medical information to enhance their clinical knowledge. Continuing education is crucial for these professionals to maintain and improve their skills, keep up with field advancements, maintain their licenses, advance their careers, learn about new products, and build professional relationships.
Over the past two years, Wiley has refined its medical programs based on extensive surveys aimed at understanding user content consumption behavior and preferences. The content has been made more digestible and accessible, and several new training courses have been added to meet the evolving needs of healthcare professionals.
Additionally, Wiley has launched a revamped, user-friendly medical education training website, which simplifies the process for users to track their educational credits. These credits are essential for validating the time healthcare professionals invest in their training programs.
With these enhancements, Wiley is poised to deliver even greater value to healthcare providers, empowering them with the knowledge and skills needed to improve patient care outcomes.
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