Healthcare information provider Wolters Kluwer Health has announced plans to offer customers a one-price purchasing model that bundles Inkling™-powered eBooks with print counterparts for 2014 titles being offered to the medical professional market. The company has entered into a multi-year agreement with Inkling, a leading digital publishing platform, to turn existing and new titles into platform-agnostic eBooks designed to enhance the digital experience and help readers get the most from their Wolters Kluwer Health content.
As customers continue to shift toward eBooks, bundling Wolters Kluwer Health content in both a print copy and an Inkling eBook gives busy physicians the flexibility to use their content in many different ways, including integrating it into their workflow at the point-of-care. Physicians now can access integrated video, animations and learning assessment tools during rounds, in the operating theatre and in patient consultations. Providing regularly scheduled updates to the content is another important Inkling feature that is imperative to keep titles such as Drugs in Pregnancy and Lactation, and Clinical Anesthesia current with the medical literature.
Nearly 100 Wolters Kluwer Health titles targeting medical professionals are available under the new single-price model including upcoming titles such as Rockwood and Green's Fractures in Adults and Children, The Anesthesiologist's Manual of Surgical Procedures, Primary Care Medicine: Office Evaluation and Management of the Adult Patient, and Synopsis of Psychiatry: Behavioural Sciences/Clinical Psychiatry. The new bundled package gives customers both a print copy and an eBook copy for one price. Customers can purchase print titles from any source and automatically receive an activation code that gives full access to the corresponding Inkling-powered eBook.
Inkling eBooks offer convenient offline access to searchable, easy-to-navigate professional reference content. Many titles include embedded video, audio, high-definition images, interactive graphics and assessment tools. Digital books on Inkling are available on any major device, including all iOS and Android phones and tablets, and in the browser on Macs and PCs. Users can bookmark, highlight and take notes within the content, which is instantly synchronized across their devices. Inkling's intuitive navigation and search make it easy for users to locate topics within the subject matter.
Most Wolters Kluwer Health Medical Practice titles will be available for bundle purchase. Others, including for the very popular Pocket Notebook series and other quick-reference titles, will continue to be available separately. Bundled titles are sold through wholesalers, retailers, and e-tailers including Amazon.com, the Wolters Kluwer Health sales force and on the Wolters Kluwer Health website at lww.com. Also, eBook-only purchases are available in the Inkling Store. In addition, all of the titles will be available as digital editions without the Inkling features for Amazon Kindle and Barnes & Noble Nook. For more information, visit www.lww.com.
